Plant A Tree

September 24, 2025

In partnership with

“The secret to getting ahead is getting started.” -Mark Twain

Most people have heard the saying “the best time to plant a tree was twenty years ago, the second best time is today”. You probably even skipped over that line the moment you recognized it. It’s so overused it has no meaning. We all think it’s sage advice, but it feels stale.

The hard truth is we probably skip over it because it’s stale AND it’s really hard to actually do.

Anyone who has stepped on the scale and thought “How did that happen?” knows this is true. Duh, you realize you need to go on a diet and exercise more. That part is straight forward. The real stumbling block is accepting that you’ve wasted the past six months, or year, or ten years screwing yourself over.

In economics we even have a term for this, The Sunk Cost Fallacy. It’s the idea that someone will irrationally continue down a sub-optimal path even after they realize it’s not the best option. They do this simply because they have already devoted so much time and energy in that direction that they can’t admit it’s time to change course.

It takes very little effort to plant a seed, but it takes courage to realize you need to grow a tree.

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*These statements have not been evaluated by the Food and Drug Administration.