You can just do things

April 01, 2025

“You can just do things”
-Rodney Douglas Norman

This has to be one of my favorite internet bumper stickers of the last couple years. It’s the caveman’s antidote to 21st century overthinker. Should we make a plan? Should we list the pros and cons? Should we ____________ first?

Nah, just do it.

Here’s some of my favorite examples I’ve found on X in the past year:
 

Mailing potatoes for profit

Remodeling a train car into a one of a kind Airbnb

Ocho Drinko maybe overcoming his alcoholism via spontaneous half marathon

CEO of OpenAI (ChatGPT) embracing the movement